: For higher-value electronics like phones, these deals are often used as "introductory pricing" to quickly gain market share or clear out older models before a new launch.
: Research from the Journal of Business Research (2020) found that consumers significantly prefer "Free" deals over equivalent percentage discounts. Using eye-tracking technology, the study proved BOGO-style deals capture more immediate attention, especially at higher discount levels. buy 2 phones and get 1 free
Academic research into "Buy X, Get Y Free" (BXGY) promotions, specifically looking at "Buy 2 Get 1" (BTGO or B2G1) deals, highlights their effectiveness in managing inventory and capturing consumer attention. Key Academic Research : For higher-value electronics like phones, these deals
: Published in Production and Operations Management (2025), this study analyzes how retailers use "Buy 2 Get 1 Free" to differentiate between customer types and clear out inventory more effectively than standard percentage discounts. Academic research into "Buy X, Get Y Free"
If you'd like me to find a specific or summarize a paper on a different marketing topic : Share the specific journal name .
: The word "free" acts as a powerful psychological trigger that increases a product's perceived value far beyond its actual monetary worth.