what should customers think of when they see your logo? 10-step guide: Build a strong brand - MarketHype
Building a strong brand requires moving beyond the physical product to create a strategic asset that resonates emotionally with consumers. This guide synthesizes core frameworks from industry pioneers like David Aaker and Kevin Lane Keller to help you build and manage brand equity effectively. 1. Define Your Brand Identity Building Strong Brands
Develop a brand personality (e.g., "rugged," "sophisticated"). what should customers think of when they see your logo