Bradley Center -

While its replacement, the Fiserv Forum, offers a better, more modern experience, the memories made inside the Bradley Center—from the deafening noise of a playoff game to the quiet awe of a Disney on Ice show—will always remain a part of Milwaukee's sports history.

As the NBA grew, it became clear the Bradley Center could no longer compete. bradley center

The exterior was very functional and boxy. While its replacement, the Fiserv Forum, offers a

The Bradley Center was more than just concrete and steel; it was the place where a generation of Wisconsinites went to experience "firsts"—first concert, first NBA game, first playoff series. The Bradley Center was more than just concrete

The Bradley Center was not built on city taxes, but rather through a generous $90 million donation by Jane Bradley Pettit in honor of her father, Harry Lynde Bradley. October 1, 1988.