The video's humor and viral potential were immediate; a single TikTok clip of the rappers in their armor gained over a million likes, helping the song explode into a global hit with hundreds of millions of streams.
See the armored antics and the creative process behind the hit video: bbno$ & Rich Brian - edamame (Official Video) YouTube · bbno$ How BBNO$ came up with “edamame” YouTube · Daniel Wall bbno$ & Rich Brian - edamame (Official Video)
: The duo brushes their teeth, eats cereal, and plays a high-stakes game of Scrabble, all while clanking around in their heavy gear. The video's humor and viral potential were immediate;
The story of the music video for by bbno 's album Eat Ya Veggies , the video trades typical high-budget hip-hop tropes for surreal, slapstick humor. The Setting and Concept The Setting and Concept : The day ends
: The day ends with the two rappers cuddling in bed together, still fully armored. Behind the Scenes
The production was intentionally low-budget, costing only about **