The song flips the traditional "it's not you, it's me" breakup cliché on its head to address and gaslighting .
: Max debuted a fiery cherry-red hairstyle for this era, moving away from her signature blonde "Max Cut" to symbolize a fresh, bold start. 💡 Core Meaning and Themes Ava Max - Maybe You’re The Problem (Official Video)
: Scenes include Max sunbathing in the snow, eating snow cones, and skiing, which contrast with the "heated" nature of the lyrics. The song flips the traditional "it's not you,
The music video for "Maybe You’re The Problem" serves as the high-energy lead single for Ava Max ’s sophomore album, Diamonds & Dancefloors (2023). Released on April 28, 2022, the project marks a shift toward more vulnerable and personal songwriting, directly inspired by a difficult year of personal growth and two break-ups. 🎬 Visual Direction and Production The music video for "Maybe You’re The Problem"
: It emphasizes the importance of self-respect and recognizing when a partner is consistently shifting blame to avoid accountability.
The video was directed by , a veteran in the industry known for his cinematic and high-gloss style. It features a vibrant, nostalgic aesthetic: