Authors -

To keep a reader hooked, include "mudskippers"—details that have historical, geographical, or human flavor.

: A good report should be accurate but also persuasive enough to move the reader to action. 3. Structure for Impact Authors

: Instead of just citing data, include a poignant quote or a jarringly specific detail. To keep a reader hooked

: Be ruthless. Exclude anything you don't really need to make your case. include "mudskippers"—details that have historical