The song and its accompanying video marked a significant shift in Amoroso's career, featuring a new production team led by Italian pop star and Michele Canova . Director: Gaetano Morbioli . Writer/Composer: Tiziano Ferro.
The passing of the phone represents the connection and "pure love" described in the lyrics. The final runner delivers the phone to Amoroso on a bridge, and the video concludes with her answering a call as she walks away.
The song explores the enduring nature of true love, portraying it as a precious gift and a "secret" that defines one's reason for living. Performance and Reception Alessandra Amoroso - Amore puro (Video Ufficiale)
wikipedia.org/wiki/Amore_puro">Amore puro album or details about her ? Alessandra Amoroso - Amore Puro (2013)
The video follows a "chain of events" narrative where various secondary characters run through the city, passing a mobile phone from one to another. The song and its accompanying video marked a
By March 2017, the official video had surpassed 30 million views on the Alessandra Amoroso YouTube channel , making it one of her most-watched videos at the time.
The video opens at the Hotel Rosslyn in Los Angeles, where Amoroso is seen in elegant evening wear (alternating between red and black gowns). Narrative and Visual Themes The passing of the phone represents the connection
"Amore puro" was a commercial success, helping the parent album debut at on the Italian Albums Chart.