Shows focused on "Phase 2" of life, health, and hormone management (Perimenopause is a huge topic).
Shows like Dead to Me or Fleabag resonate by showing women who don't have it all figured out.
What is the ? (Funny and snarky, or serious and empowering?)
What is the ? (Instagram, a blog, a newsletter?)
Real stories about pivoting careers or finding new hobbies after 40.
