: Social media ads and collaborations with influencers and reviewers have the highest impact on purchase decisions for millennials and Gen Z. 2. Fashion and Identity
: Instagram (93.3%) and WhatsApp (86.7%) are the most popular apps, followed by YouTube and TikTok , which significantly influence everything from shopping habits to political opinions. 25 VIDEOS BOCIL 2023 NEW
: For many young Muslims, the hijab is worn as a fashionable accessory that follows Western trends in color and style while adhering to religious values. 3. Language and "Bahasa Gaul" : Social media ads and collaborations with influencers
Language is a key tool for creating a unique cultural space. : For many young Muslims, the hijab is
: Indonesian youth spend an average of 7 hours and 22 minutes online daily, treating the internet as a "shared living space".
: Youth are highly brand-conscious and often pioneers of Western fashion trends, heavily influenced by Hollywood, K-pop, and social media.